Facts & Myths From My Entrepreneurial Life In Fashion Licensing

As an entrepreneur in the fashion licensing industry, I have come across many facts and myths that I’d like to share with you. Here are some of them.


  1. Fashion licensing is a highly competitive industry. There are many players in the market, and it takes a lot of hard work to succeed.
  2. Licensing agreements can be complex and require a lot of legal expertise. It is essential to have a good lawyer who can help you navigate the legal aspects of the business.
  3. Licensing can be a great way to expand your brand and reach new audiences. It allows you to leverage the popularity of other brands and create new revenue streams.
  4. The success of a licensing agreement depends on many factors, including the strength of a brand, the quality of a product, and the marketing strategy.
  5. Licensing can also be a risky business. If the licensed product does not sell well, it can damage the reputation of both the licensor and the licensee.
  6. You will never have enough time or resources, and the competition will only get more intense as the market develops. As harsh as it sounds, we have to face the reality and the truth of this.
  7. If you want to see real growth, you’ll have to prioritise quality over quantity – which means learning how to say no when you need to.


  1. “Licensing is an easy way to make money.” This is not true. Licensing requires a lot of hard work and dedication, and there are certainly no guarantees of success.
  2. “Licensing is only for big brands.” Not really – licensing can be a great way for small and medium-sized brands to expand their reach and increase their revenue.
  3. “Licensing is a one-time deal.” Again, it’s not exactly like this. Licensing agreements are usually long-term contracts that require ongoing maintenance and management.
  4. “Licensing is only for fashion brands.”Meanwhile, licensing can be applied to many different industries, including food and beverage, entertainment, and sports.
  5. Licensing is a passive income stream. This is not true. Licensing requires active management and marketing to ensure the success of the licensed product.
  6. “Nobody else has thought about this business idea before”. You’re the only one. While rubbing your ego can feel nice temporarily, you’ll soon realise how it couldn’t be a bigger myth you’re telling yourself. So, if you think you are doing enough to satisfy the market, think again.
  7. “Always say yes, and you’ll reach success faster”, be careful when you say yes to everything in the light of scaling your business. It would be too naive to think that just this alone will make everything easier for your business.

In conclusion, fashion licensing can be a great way to expand your brand and reach new audiences, but it requires hard work and dedication. It is crucial to understand the facts and myths of the industry to make informed decisions and succeed in the business.

I wish you all the success you deserve.


Follow me on LinkedIn , or visit SUPACULT to find out more. 

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